You own stock in a firm that has a pure discount loan due in six months. the loan has a face value of $50,000. the assets of the firm are currently worth $62,000. the stockholders in this firm basically own a option on the assets of the firm with a strike price of: put;

$62,000. put; $50,000. warrant; $62,000. call; $62,000. call; $50,000.

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.