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Business, 28.12.2019 04:31 jackienassiri
New brands with a small market share tend to spend proportionately more for advertising and sales promotion than those with a large market share
a. beyond a certain level of spending, diminishing returns set in.
b. new brands require higher spending to reach a minimum level of exposure needed to affect purchase habits.
c. advertising is utilized for maintaining brand awareness and market share.
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