In supermarket retailing, percent of endcaps should be unadvertised "sale" items that will cause the customer to be alert when looking at an endcaps while traveling through the store.

In supermarket retailing, 25 percent of end caps should be unadvertised "sale" items that will cause the customer to be alert when looking at an end caps while travelling through the store.

Explanation:

"Unadvertised" means that only clients who are shopping in this store are advertised.

For example is an item that was marked down in between printings for the weekly store sales flyers.

So the deal may not have made the flyer, but you will see the shelf label that marks the item as discounted once it is in the store.

Unadvertised retail prices play a competitive role. For this model, we produce a balance of rational prospects in which each store randomly announces the cost of one product in accordance with a blended approach.

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