Slappy corporation leases its corporate headquarters building. this lease cost is fixed with respect to the company's sales volume. in a recent month in which the sales volume was 20,000 units, the lease cost was $482,000. to the nearest whole dollar, what should be the total lease cost at a sales volume of 16,900 units in a month? (assume that this sales volume is within the relevant range.)

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.