Atelevision advertisement for chick-fil-a shows several cows eating grass in a large field. the camera zooms out to show that the cows have eaten a pattern into the grass that reads "eat more chikin"
the message closes with the lines, "we didn't invent the chicken, just the chicken sandwich." this commercial best demonstrates which characteristic of effective copy?

a) using news
b) using imaginative description
c) providing product information
d) being original
e) being general

Why should managers invest any excess cash

A4-year project has an annual operating cash flow of $59,000. at the beginning of the project, $5,000 in net working capital was required, which will be recovered at the end of the project. the firm also spent $23,900 on equipment to start the project. this equipment will have a book value of $5,260 at the end of the project, but can be sold for $6,120. the tax rate is 35 percent. what is the year 4 cash flow?

Read the following paragraph, and choose the best revision for one of its sentences. dr. blake is retiring at the end of the month. there will be an unoccupied office upon his departure, and it is big in size. because every other office is occupied, we should convert dr. blake’s office into a lounge. it is absolutely essential that this issue is discussed at the next staff meeting. (a) because every other office is occupied, it’s recommended that we should convert dr. blake’s office into a lounge. (b) because every other office is filled, we should convert dr. blake’s office into a lounge.