In 2000 the chinese government mandated three one-week holidays throughout the year to stimulate consumer spending. the idea was that these extended vacations would induce the chinese to spend more of their earnings while on vacation.
a. using the ad-as framework, show the mechanism through which the chinese government believed that the mandated holidays would stimulate the economy.
b. although consumption spending rose during the vacation period, the data show that consumption fell before and after the vacation. did the policy work?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.