Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e. g., ads about new medications, billboards for new hip and knee implants, what do you see as the pros and cons?

Please find the detailed answer as follows:

Explanation:

The pros and cons of the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer include;

Pros; patients i.e. the end users becoming more aware and they making a more informed decision when it comes to opting for a treatment. Reduction of the cost of medication due to competition. the advertisement helps that patient remember to take his or her medication. Non-compliance is a very, very serious issue

Cons; this unnecessarily increases the cost of launching a new product. Money should be spent on research more and less on marketing. Creating a Consumer Reports for prescription drugs, for providers and for consumers is a better option.    

consumer credit. an advantage is that it allows consumers to afford expensive goods and services now, increasing their standard of living. however, a disadvantage is that it creates a trap for debt, if people do not have self control, they may see themselves filing personal bankruptcy.