Business, 23.12.2019 20:31 yokis2710

Several years ago, swissair made some unwise investments to pay for a planned expansion. as a result, the company had to make some cost-cutting moves that alienated its customers. eventually, the company declared bankruptcy, regrouped, and found itself able to resume business. its board of directors recently announced that the company would resume flying if it could prove that the airlines could regain at least 75 percent of its lost customers. it decided to allocate $50,000 to determine the likelihood that its former customers would fly on the airline again and what methods requiring little or no money could be used to increase that probability. this description represents which stage in the marketing research approach?
a. define the problem
b. develop the research plan
c. collect relevant information
d. develop findings
e. take marketing actions

Answers: 3

Show answers

Other questions on the subject: Business

Business, 23.06.2019 01:20, swiseman6703

The cook corporation has two divisions--east and west. the divisions have the following revenues and expenses: east westsales $ 603,000 $ 506,000 variable costs 231,000 300,000 traceable fixed costs 151,500 192,000 allocated common corporate costs 128,600 156,000 net operating income (loss) $ 91,900 $ (142,000 )the management of cook is considering the elimination of the west division. if the west division were eliminated, its traceable fixed costs could be avoided. total common corporate costs would be unaffected by this decision. given these data, the elimination of the west division would result in an overall company net operating income (loss) of: multiple choice$91,900$(64,100)$(142,000)$(5 0,100)

Answers: 3

continue

Business, 23.06.2019 12:10, chloelandry

Suppose that, on the basis of a nation’s production possibilities curve, an economy must sacrifice 10,000 pizzas domestically to get the 1 additional industrial robot it desires but that it can get the robot from another country in exchange for 9,000 pizzas. now consider the following statement: “through international specialization and trade, a nation can reduce its opportunity cost of obtaining goods and thus ‘move outside its production possibilities curve.’”

Answers: 3

continue

Business, 23.06.2019 14:00, annekesimonsen

How do you enable developer mode on a asus chromebook

Answers: 1

continue

Business, 23.06.2019 22:00, Morehollie7229

Binding price ceilings benefit consumers because they allow consumers to buy all the goods they demand at a lower price. a. true b. false

Answers: 1

continue

You know the right answer?

Several years ago, swissair made some unwise investments to pay for a planned expansion. as a result...