Business, 21.12.2019 02:31 steffweikeloyrt00

For its new jeep compass, daimler chrysler launched a campaign targeting young, hip consumers. to reach its target, jeep’s advertising agency used music, talking bobbleheads, and other nontraditional marketing tactics to capture consumers’ interest. the agency devised a host of bobblehead characters that represented the wide variety of potential compass buyers. daimler chrysler was the of the message in this communication process.

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For its new jeep compass, daimler chrysler launched a campaign targeting young, hip consumers. to re...