Nora's nicest knick knacks has produces a variety of products sold as souvenirs. she started out printing local sayings on tee-shirts, e. g., fdny, and purchased plain tee-shirts from a single supplier. since then, she has added coffee mugs, key chains, souvenirs spoons and many other items. for each of these, she has lined up one or more suppliers. how does the change in the sourcing of her inputs affect how much of the value she creates that she gets to capture?

Max fischer is a beekeeper. his annual group insurance costs 11,700. his employer pays 60% of the cost. how much does max pay semimonthly for it?

Match the various steps in the creative process undertaken by the ad agency for developing the campaign for wpu, to the steps in young's model of the creative process. creative process in developing wpu's campaignyoung's modelafter intensive analysis of the data and several rounds of brainstorming, the agency executives decided to take a break from this project (the wpu campaign), and instead work on a different client's project before tackling the wpu project again. using a combination of animatics and storyboards, the ad agency conducted research with a representative sample of sixty target consumers to pretest the campaign theme and the creative execution. during a brainstorming session in the creative department, a copywriter's suggestion for a slogan for wpu was recognized as an excellent central idea that could drive the campaign for wpu. the account planning, account management and creative departments at the ad agency had a series of meetings and brainstorming sessions to discuss the creative brief and the results of all the primary and secondary research done with the target consumers. the account planning and the account management groups at the ad agency conducted primary research with a representative sample of the target segment and also studied secondary research data to gain insights required for the campaign development process.

In most states, a licensee must provide a(n) of any existing agency relationships to all parties