Kenesha must respond to a negative comment written by a customer on twitter. what advice should she follow?
a. investigate the situation thoroughly before responding.
b. admit that her company errored if the complaint is legitimate and try to remedy the problem.
c. suggest a refund or a discount on future services.
d. kenesha should follow all these tips.

D) Kenesha should follow all these tips.

Explanation:

Social media can be leveraged to great extents by the businesses and as such they have to e carefully dealt with. Kenesha must investigate the situation and then issue a response, in fact, if the situation is assessed properly this complaint can be turned into a marketing opportunity by providing good customer service that follows. when the situation is identified, she can admit the error by the company and then suggest a refund or a discount to diffuse the situation. This follows that all the steps need to be taken in appropriate order.

Hope that helps.

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