Harvard business school started using case studieslong dashdescriptions of strategic problems encountered at real companieslong dashin their courses in 1912. today, harvard business publishing (hbp) sells its case studies to about 4,000 colleges worldwide. hbp is the sole publisher of the harvard business school's case studies. what criteria would you use to determine whether hbp has a monopoly on the sale of business case studies to be used in college courses? a. the persistence of economic profits, the availability of close substitutes, and a high price elasticity of demand. b. the ability to ignore the actions of other firms, the persistence of economic profits, and the availability of close substitutes. c. the availability of any substitutes, the ability to set prices, and the persistence of normal profits. d. the ability to set prices, the persistence of economic profits, and the availability of any complements.

Read the overview below and complete the activities that follow. apartment complexes often look for ways to recruit new tenants and retain current tenants. although apartment complexes offer the tangible benefit of shelter to their tenants, many apartment complexes also offer additional services to tenants to encourage tenants to stay or to support the rent prices. the following scenario identifies the several service gaps of a company that runs an apartment complex as well as solutions for reducing these service gaps. concept review: customers have certain expectations about how a service should be delivered. a service gap occurs when the delivery of a service fails to meet customer expectations. there are four types of service gaps: knowledge gap, standards gap, delivery gap, and the communications gap. it is important for marketers to identify these gaps and develop strategies for minimizing them. match the example or solution to the appropriate service gap category.1. wait for repairs 5. train employees well2. understand expectations 6. incentives for tenants3. do not overpromise 7. family movie night4. empower employees 8. delayed lawn careservice gap example solutionknowledge gap standards gap delivery gap communication gap