The materials manager for a billiard ball maker must periodically place orders for resin, one of the raw materials used in producing billiard balls. she knows that manufacturing uses resin at a rate of 50 kilograms each day, and that it costs $.04 per day to carry a kilogram of resin in inventory. she also knows that the order costs for resin are $100 per order, and that the lead time for delivery is four days. if the order size was 1,000 kilograms of resin, what would be the average daily total inventory costs, excluding the cost of the resin?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.