Business, 18.12.2019 05:31 Amrinderkhattra

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. several years ago, cosmopolitan magazine introduced cosmopolitan-branded yogurt, and it failed quickly. this innovation strategy is known as a:

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Using an existing brand name to introduce a product that is new to the company into a totally new, u...