Although competitors can copy or match the goods and services a firm offers, the firm can still develop a sustainable competitive advantage through if its products have high perceived value and effective branding or positioning.

Product excellence

Explanation:

 The product excellence is one of the type of product management approach in an organization and it basically producing the efficient goods and the services according to the customer desire and the requirement.

The following are some points that should be remember while creating the product excellence are as follows:

Therefore, Product excellence is the correct answer.

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