Business, 18.12.2019 00:31 ninaaforever

Limitations of the budgeting method include not allowing firms to exploit the unique opportunities or problems they confront in a market. if all competitors use this method to set communication budgets, their market shares will stay approximately the same over time.

a. percentage-of-sales
b. objective-and-task
c. available budget
d. competitive parity

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Limitations of the budgeting method include not allowing firms to exploit the unique opportunities...