Business, 17.12.2019 22:31 AceTest

Pricing is a highly visible component of a firm's marketing mix and an easy tool for obtaining a differential advantage over competitors. however, when competitors continually undercut each other to gain that advantage, it can lead to a price war that damages all companies involved. when firms have identical or very similar products and price information is readily available - for example, coca-cola and pepsi - a common pricing approach to avoid price wars is:

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Pricing is a highly visible component of a firm's marketing mix and an easy tool for obtaining a dif...