Managers consider several different rationales when adapting marketing program elements, such as
a. high and relatively stable incomes of buyers belonging to the global market segment
b. need for improved planning and control
c. differences in living standards and economic conditions
d. stable demand of consumer goods worldwide

Which of the following is/are required to be in writing under the ucc's statute of frauds? a. a $10,000 oral contract dealing with specially manufactured goods. b. a $550 oral contract dealing with unique goods. c. a $100,000 oral contract involving the lease of goods where the defendant admits the existence of the contract in court. d. a $12,000 oral contract where the seller ships the goods and the buyer takes possession of half of the goods. e. all of the above.