Changing people's attitudes toward a firm and its marketing program isa) simple when advertisements are usedb) impossible, even if the firm uses advertisementsc) a long, expensive, and difficult task that may require extensive advertising campaignsd) unnecessary, since consumer attitudes are of little importancee) rarely attempted through the use of marketing practice.

Suppose farmer lane grows and sells cotton in a perfectly competitive industry. the market price of cotton is $1.64 per kilogram, and his marginal cost of production is $1.44 per kilogram, which increases with output. assume farmer lane is currently earning a profit. can farmer lane do anything to increase his profit in the short run? farmer lane: a. cannot do anything to increase his profit. b. may or may not be able to increase his profit. c. can increase his profit by raising his price. d. can increase his profit by producing more output. e. can increase his profit by shutting down.