Business, 14.12.2019 04:31 Nashae4771

Lush cosmetics corp., a u. s.-based firm, has recently started exporting cosmetics to india. lush has introduced a new range of mineral-based makeup products for the first time in the indian market. as lush has no competitors in this segment of the indian cosmetics market, it has set a very high price for its products in order to reach the premium, price-insensitive segment of the market.
this is an example of

a. a penetration pricing policy
b. a psychological pricing policy
c. bundling
d. price skimming
e. cost-based pricing policy

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Lush cosmetics corp., a u. s.-based firm, has recently started exporting cosmetics to india. lush ha...