The mars acquisition of the wrigley assets was part of its related constrained diversification and added market share to the mars/wrigley integrated firm.
it allowed mars to gain because it could sell its products above the market level or reduce its costs below the market level.

1) market power
2) vertical integration
3) virtual integration
4) multipoint competition

What would be the input, conversion and output of developing a new soft drink

The leading producer of cell phone backup batteries, jumpstart, has achieved great success because they produce high-quality battery backups that are not too expensive. even so, another company that produces lower-quality batteries at the same price has also achieved some success, but not as much as jumpstart. also, in general, the price of backup batteries has declined because of economies of scale and learning. in addition, jumpstart has added complementary assets, such as a carrying case. considering all of these factors, the backup battery industry is most likely in the introduction stage. growth stage. shakeout stage. maturity stage.

Vendors provide restaurants with what? o a. cooked items ob. raw materials oc. furniture od. menu recipes