Get connected costs to use it: the service is free for everyone. they offer business accounts for those who wish to expand their networks and take advantage of more service. costs to advertise on it: cost-per-click (cpc): pay when people click on your ad. use cpc if you want to drive traffic to your site or generate leads. cost-per-1,000-impressions (cpm): pay when your people see your ad. choose cpm when your goal is to drive awareness. cost-per-send(cps): pay when sponsored inmail messages are successfully

University hero is considering expanding operations beyond its healthy sandwiches. jim axelrod, vice president of marketing, would like to add a line of smoothies with a similar health emphasis. each smoothie would include two free health supplements such as vitamins, antioxidants, and protein. jim believes smoothie sales should fill the slow mid-afternoon period. adding the line of smoothies would require purchasing additional freezer space, machinery, and equipment. jim provides the following projections of net sales, net income, and average total assets in support of his proposal. sandwichesonly sandwiches and smoothies net sales $ 750,000 $ 1,350,000 net income 120,000 210,000 average total assets 350,000 750,000 return on assetschoose numerator ÷ choose denominator = return on assets÷ = return on assets÷ = profit margin÷ = profit margin÷ = asset turnover÷ = asset turnover÷ = times