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Business, 13.12.2019 06:31 babyduckies37

Warren cassell, owner of just books, a very small book store, makes special orders for customers at no extra charge, provides free gift-wrapping, conducts out-of-print book searches, offers autographed copies of books, hosts "meet the author" breakfasts, and publishes a newsletter for book lovers. by offering his customers lots of "extras" they do not get at larger bookstores, cassell has won a growing base of loyal customers. cassell is relying on which marketing strategy

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