This activity is important because pricing plays a pivotal role in a firm achieve its goals. pricing objectives involves specifying the role of price in an organization's marketing and strategic plans. marketing managers choose the product’s price based, in part, on the firm’s pricing objective, which may include profit, sales revenue, market share, unit volume, survival, or social responsibility. the goal of this exercise is to demonstrate your understanding of the different pricing objectives.

Tl & co. is following a related-linked diversification strategy, and soar inc. is following a related-constrained diversification strategy. how do the two firms differ from each other? a. soar inc. generates 70 percent of its revenues from its primary business, while tl & co. generates only 10 percent of its revenues from its primary business. b. soar inc. pursues a backward diversification strategy, while tl & co. pursues a forward diversification strategy. c. tl & co. will share fewer common competencies and resources between its various businesses when compared to soar inc. d. tl & co. pursues a differentiation strategy, and soar inc. pursues a cost-leadership strategy, to gain a competitive advantage.