Brand managers know that increasing promotional budgets eventually result in diminishing returns. the first one million dollars typically results in a 26% increase in awareness, while the second million results in adding another 18% and the third million in a 5% increase. andrews’s product adam currently has an awareness level of 80% . while an important product for andrews, adam’s promotion budget will be reduced to one million dollars for the upcoming year. assuming that adam loses one-third of its awareness each year, what will adam’s awareness level be next year? select: 1 53% 74% 58% 79%
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Brand managers know that increasing promotional budgets eventually result in diminishing returns. th...
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