Unit 9: persuasive communications quiz unit 9: persuasive
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1....
Unit 9: persuasive communications quiz unit 9: persuasive
e
s
the follo
1. an effective marketing letter using the aida model has which of the following characteristics?
ation
builds desire by emphasizing how inexpensive the solution is
makes it difficult for the reader to respond to the letter
cation
highlights the negatives of a product
looks plain and is written in a serious tone
sience
Answers: 1
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