For this assignment, read the case study: "demand for gas guzzlers" on page 165 of your textbook. once you have read and reviewed the case scenario, address the following points, using thorough explanations and well-supported rationale:
1. contrast internal versus external secondary data sources.
2. utilizing this resource, as well as other secondary data, compile information about recent trends in suv purchases. report what you learned, and forecast whether suv sales are likely to recover or if sales will continue to decline.
3. from the standpoint of an automobile company, what sources of information discussed in offer relevant secondary data?
4. are there any ethical implications of a company utilizing either internal or external secondary data?