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Business, 11.12.2019 03:31 hd14yarnell

Normally geographic roll-out for a new product begins in geographic areas distant from the product's original test market locations in case further test marketing may be required for fine-tuning the marketing mix as commercialization progresses.

a. true
b. false.

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Normally geographic roll-out for a new product begins in geographic areas distant from the product's...

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