In outbound telemarketing, the call center employees
a) sell high-involvement products
b) initiate calls from a location closer to prospects
c) offer huge discounts to customers
d) initiate calls to prospects and customers
e) answer the queries of consumers who call for information

The answer would be D

Explanation:

Outbound Marketing is known as the “old way of doing things, including the use of billboards, television ads, telemarketing, sales staff, direct mail, radio shows, print advertisements. It is not a completely irrelevant marketing strategy, but it depends on what type of business.

New digital ads from friendly social networks are appearing. You will know what I mean when I remind you of all the annoying advertisements that get in the way of reading or seeing what you want online. If you are ignoring them by clicking and closing the window, this is how others do too.

However, many small businesses cannot pay billboards and television reports. However, they can pay for a magazine ad only once in a local publication or a direct mail piece. The latter are very ineffective and are mostly not read and thrown in the trash, since about 44% of all direct mail and publications are thrown away.

As a result of these small outbound marketing strategies they are more accessible and end up costing you more in the short term and with nothing to show. Keep in mind that this type of marketing requires repeated connections.

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