Business, 10.12.2019 00:31 kelsotay623

You want to first test the impact of a csr activity on customer sales and brand equity. you figured out that weight associated with sales is 0.5, and the weight related to the outcome of brand equity is 0.8. according to your research, a donation to the american red cross would improve customer sales by 2 percent and customer brand equity by 5 percent. a donation to st. jude hospital would contribute a 4 percent increase in sales and a 6 percent increase in the firm’s equity. you use the following formula to find out which charitable campaign would produce a better csr benefit: csr benefit generated by customers due to an increase in sales and brand equity = [sales weight x (1 + improvement in sales)] + [brand equity weight x (1 + improvement in brand equity)]what csr benefit generated by customers due to an increase in sales and brand equity was obtained for the red cross and st. jude campaigns? red cross: 5.00 0.05 0.50 1.35st. jude: 1.37 0.07 6.80 0.68

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You want to first test the impact of a csr activity on customer sales and brand equity. you figured...