Business, 09.12.2019 19:31 ohgeezy

Monopolistic competitors advertise to differentiate their products. advertising can serve at least two useful functions: it can impart information, and it can signal product quality. match the examples to the likely purpose of advertising in each case.

(a) home depot advertises a black friday sale in a weekly circular.
(b) a cadillac commercial shows a famous athlete driving a cadillac.
(c) a bmw billboard introduces the new 3 series and highlights its great gas mileage.
(d) at the opening of a new dealership, mercedes distributes an extravagant brochure.

(1) informative advertising
(2) advertising as part of the product
(3) advertising as a signal

Answers: 3

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Monopolistic competitors advertise to differentiate their products. advertising can serve at least t...