Pizza hut's website are integrated with the company's overall communications programs - including traditional media - with product innovations, promotions, and special events shared across platforms.
a. context; content
b. communication; context
c. commerce; customization
d. communication; connection
e. content; communications

e. content; communications

Explanation:

The website content refers to all multimedia and text found on it. Content should always be relevant and aligned with the company's overall communications plan.

A key part of integrated marketing communications (IMC) is the fact that a company should have all of its media deliver a consistent marketing message.  That applies to the website's content and communications too, as it must integrate those factors with other media and platforms. All the media should cover the same topics - company promotions, product innovation or special customer incentives.

Context, commerce and connection are irrelevant terms for the IMC concept.

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