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Business, 07.12.2019 05:31 deontehiggins42

Amarketing research consultant hired by coca-cola is interested in determining if the proportion of customers who prefer coke to other brands is over 50%. a random sample of 200 consumers was selected from the market under investigation, 55% favored coca-cola over other brands. additional information is presented below. sample proportion 0.55 test value 0.03518 z test statistic 1.4213 p-value 0.07761 the market consultant has decided on one-tailed test in order to find whether the proportion is actually greater than 50%. using a 5% significance level, can the marketing consultant conclude that the proportion of customers who prefer coca-cola exceeds 50%?

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