Using a sample of 63 observations, a dependent variable y is regressed against two variables x1 and x2 to obtain the fitted regression equation y = 76.40 - 6.388x1 + 0.870x2. the standard error of b1 is 3.453 and the standard error of b2 is 0.611. at α = .05, we could:

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.