Assignment steps develop a minimum 700-word branding strategy and marketing communication plan in microsoft® word. this document should address at least 5 elements of the situational analysis and the product, place/distribution, promotion, and price strategies (modified below) sections of the marketing plan (from the situational analysis and the product, place/distribution, promotion, and price strategies lists below). the five elements you select should only come from the options provided below. you must include a measurement of customer loyalty and retention in your strategy document. you may include more than the minimum to provide clarity and coherence to your document. situational analysis: vision , mission, strategic objectives, values strengths/weaknesses competitor's strengths/weaknesses market segments product, place/distribution, promotion, and price strategies: creating a brand image maintaining brand image branding concerns promotion/integrated marketing communication advertising strategy/objectives push and pull media strategy advertising execution public relations/strategies note: charts/graphs/tables do not count toward the word count. the plan will be a continuation of your global or multi-regional business you chose in week 1. this will be incorporated into your overall marketing plan for week 6. cite a minimum of three peer-reviewed references. format your assignment consistent with apa guidelines. click the assignment files tab to submit your assignment.