There are a variety of types of conflict that can occur among channel members. if a hardware store down the street from our ice cream shop starts selling the same brand of ice cream as we do, there is likely to be conflict. this is a good example of:

Intoxicated and not aware of the consequences, umberto agrees to a two-year cell-phone service contract with wander talk, inc., at more than the average market price. this contract is not enforceable because the contract clearly favors wander talk. not enforceable because umberto was intoxicated enough to lack mental capacity when he agreed to it. not enforceable because contracting parties can change their minds. enforceable.