Lindsey plans to open a new bicycle shop in gainesville that will target college students. she anticipates that demand for bicycles will increase this summer as a result of higher gas prices and increasing parking problems on campus. however, she has also taken into account that some things may not go the way she has planned and has developed alternative courses of action.
what component of the marketing plan do these alternative strategies represent?

Information on gerken power co., is shown below. assume the company’s tax rate is 40 percent. debt: 9,400 8.4 percent coupon bonds outstanding, $1,000 par value, 21 years to maturity, selling for 100.5 percent of par; the bonds make semiannual payments. common stock: 219,000 shares outstanding, selling for $83.90 per share; beta is 1.24. preferred stock: 12,900 shares of 5.95 percent preferred stock outstanding, currently selling for $97.10 per share. market: 7.2 percent market risk premium and 5 percent risk-free rate. required: calculate the company's wacc. (do not round intermediate calculations and enter your answer as a percent rounded to 2 decimal places, e. g., 32.16.) wacc %