Foods international is developing a new gluten-free, chili-flavored pretzel. the marketing strategy for the product has already been developed and presented to top management. several prototypes were also formulated by the company's r& d team. the final prototype is now being tested rigorously to ensure that it passes fda standards. once approved, the next step will most likely be
a) test marketingb) portfolio analysisc) commercializationd) internal marketinge) business analysis

Letter A is correct. Test marketing.

Explanation:

Test marketing should be performed immediately after approval of the final product. This is an important tool for the organization to assess the compliance and viability of a new product when it is launched in a competitive market and real consumers.

There are several ways to conduct a marketing test. In one of them, the organization can make the product or marketing campaign available to a limited base of consumers aware or not of their participation to evaluate their answers and questions about the new product.

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