Business, 29.11.2019 00:31 multibeastpr

Which of the following is true of licensing/franchising?
a. the licensor/franchisor has to bear the full costs and risks associated with foreign expansion.
b. the licensor/franchisor has the ability to coordinate globally.
c. the licensing/franchising strategy creates very limited competitors.
d. the licensor/franchisor does not have tight control over technology and marketing.

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Which of the following is true of licensing/franchising?
a. the licensor/franchisor has to b...