Kramer industries has cash of $ 42 comma 000; net accounts receivable of $ 47 comma 000; shortminusterm investments of $ 13 comma 000 and inventory of $ 30 comma 000. it also has $ 30 comma 000 in current liabilities and $ 52 comma 000 in longminusterm liabilities. what is the current ratio for kramer industries?

Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. define the variable x to represent total marketing effort. a typical model that is used to predict demand as a function of total marketing effort is based on the power function: d = axb suppose that a is a positive number. different model forms result from varying the constant b. sketch the graphs of this model for b = 0, b = 1, 0< b< 1, b< 0, and b> 1. (we encourage you to use excel to do this.) what does each model tell you about the relationship between demand and marketing effort? what assumptions are implied? are they reasonable? how would you go about selecting the appropriate model?