When shopping for a smartphone, a consumer first compares prices to see which brand offers the lowest price. after also inspecting the product features of the various phones, however, she decides that the lowest-priced brand is not her choice. instead, she selects the brand with the best features. this outcome is the result of the chosen brand’s unique value claim that is known as:
a. economic value
b. functional value
c. experiential value
d. social value

Over the past year, three of the star salesmen at family resorts international's corporate office have been lured away to competitors. on top of that, karina, the general manager of the sales department, has noticed that most employees come in, do their jobs, and leave. family resorts offers a good salary, benefits, and tuition reimbursement, as well as a number of development and training programs. most employees seem contented enough, but karina would like to do something to increase the level of engagement among her staff. what do you think karina should do?