Amanufacturing firm is considering two locations for a plant to produce a new product. the two locations have fixed and variable costs as follows:

location fc (annual) vc (per unit)
atlanta $ 80,000 $ 20
phoenix $ 140,000 $ 16

what would the total annual costs be for the phoenix location with an annual output of 10,000 units?

(a) $280,000
(b) $140,000
(c) $220,000
(d) $300,000
(e) $156,000

marketing strategies should be established before marketing objectives are decided. t/f

In our daily interactions we can find ourselves listening to other people solely for the purpose of finding weakness in their positions so that we can formulate a convincing response. select one: true false

Anita has been named ceo of a popular sports apparel company. as ceo, she is tasked with setting the firm's corporate strategy. which of the following decisions is anita most likely to makea) whether to pursue a differentiation or cost leadership strategy b) which customer segments to target c) how to achieve the highest levels of customer satisfaction d) what range of products the firm should offer