The price elasticity of demand for routine health care has been estimated as –0.17. suppose this is true, and consider a common insurance plan that switches from covering 80% of all medical expenses to covering 90% of all medical expenses. if an individual spent $1,000 (before insurance reimbursement) with each policy, by how much would the individual’s quantity demanded increase (in percentage terms)?

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.