Business, 26.11.2019 19:31 imcool666

Relevance is a critical criterion in formulating a value claim for a positioning statement. the makers of cialis, an erectile dysfunction (ed) drug, are considering a value claim that it "enhances intimacy and relationship." to assess the relevance of this claim, cialis must determine if the claim:

is unique among value claims of competitor brands.

can be endorsed by an authority figure or a celebrity.

aligns with the specific needs of the target market.

is supportable by scientific evidence.

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Relevance is a critical criterion in formulating a value claim for a positioning statement. the make...