Growing up in georgia, george dawes green, a poet and novelist, spent many warm summer evenings with friends on a screened-in porch telling each other stories late into the night. a hole in the screen allowed moths to join them, so the group began calling themselves the moths. after moving to new york city in 1997, green missed those evenings of friendship and entertainment and decided to bring his storytelling tradition to the cafes and clubs of his new home. thus the moth, a not-for-profit storytelling organization, was born. the moth is best known for the moth radio hour, a weekly live program that airs on national public radio stations, through which it has generated a broad interest in the art and craft of storytelling. although most of the moth’s activities are directed at storytelling as entertainment, in 2010, moth senior producer kate tellers began working with publicis groupe, a global advertising and marketing firm based in france, to corporate clients who wanted to learn how to connect better with their customers. tellers first developed and delivered workshops to publicis groupe clients who were looking for an effective way to tell their stories to customers, but later expanded the workshop offerings under the name mothshop corporate training and made them available to a wide variety of companies. although these workshops include technical storytelling tools such as developing a story arc and reinforcing a theme, they also provide corporate marketers with an appreciation for the importance of authenticity and being specific with a message.