Lenox china co. would like to get its annual christmas ornament series into macy's department stores. macy's has a buying office in new york city that makes decisions on its giftware buys. which promotional element would be most appropriate for lenox to use to reach the macy's buyers?

a. advertising
b. personal selling
c. sales promotion
d. public relations
e. advertising and public relations

Which of the following is a problem for the production of public goods?

Afirm plans to begin production of a new small appliance. the manager must decide whether to purchase the motors for the appliance from a vendor at $10 each or to produce them in-house. either of two processes could be used for in-house production; process a would have an annual fixed cost of $200,000 and a variable cost of $7 per unit, and process b would have an annual fixed cost of $175,000 and a variable cost of $8 per unit. determine the range of annual volume for which each of the alternatives would be best. (round your first answer to the nearest whole number. include the indifference value itself in this answer.)

Which of the following is not one of the four principles of bottleneck management? a. increasing capacity at non-bottleneck stations is a mirageb. lost time at the bottleneck is lost system capacity. c. release work orders to the system at the bottleneck's capacity pace. d. increased bottleneck capacity is increased system capacity. e. bottlenecks should be moved to the end of the system process.