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Business, 25.11.2019 21:31 Jasten

Suppose that ray-ban is considering a new line of sunglasses that would be sold in major department stores. the new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current ray-ban lines that are sold through more selective stores. in determining the price for this sunglass line, ray-ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands. refer to scenario 12.2. given ray-ban's plan for positioning the new sunglass line, they should use a strategy when introducing their new product.

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