Fast fine foods markets some of its products to consumers looking for simple, quick meals. fast fine foods also offers another line of products targeted to people interested in low-fat, high-nutrition foods. the company's strategy of dividing the market into groups that want similar things from the products they buy is an example of

Market segmentation.

Explanation:

Market segmentation is a process used by an organization that divides its potential customer according to tastes, needs and characteristics and similarities between customer groups, with the aim of directing the marketing strategy and product line to each customer group. identify their particularities to meet their own needs more effectively.

Fast Fine Foods markets some of its products to consumers looking for simple, quick meals The company's strategy of dividing the market into groups that want similar things from the products they buy is an example of Market Segmentation.

Market segmentation is the activity of dividing a market into different groups of buyers who have different needs, characteristics, or behaviors that may require different products or marketing mixes.

Make It Easy To Distinguish The Market

One of the company's difficulties in the product marketing process is a heterogeneous market situation where the interests and tastes of consumers are very diverse and continue to grow.

Better Customer Service

Four important things that most consumers pay attention to in meeting their needs are quality, price, service, and timeliness.

More Targeted Marketing Strategies

Marketing strategies in homogeneous markets will be easier than in heterogeneous markets.

Getting to Know Competitors with the Same Segment

After understanding buyers who are in a market segment, of course the company will also be able to find out who are the competitors in the same segment and what activities are carried out by competitors.

Evaluate Targets and Business Plans

After understanding the market segment and its characteristics, the company can conduct an evaluation of marketing activities that have been carried out before.

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Market Segmentation

The company's strategy

Detail

Class: College

Subject: Business

Keyword: Market, Segmentation, Company

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