Cadence rappaport, the marketing director of a high-profile advertising agency, is working with a hair care client, edifice, inc., and has to gather primary data about how edifice customers use its products. she will use a combination of observation and survey research.
you are cadence's intern this summer and want to her implement these methods; but first, you want to make sure that you understand what they entail.
fill in the blanks with the word(s) from the drop-down list that would best complete the passage.
a. a good way to determine how customers style their own hair is to observe their at-home styling rituals. this type of observation could serve as the basis for research.
b. in general, cadence should expect to pay relatively for a survey of edifice's target market—women aged 18-25—than for observational research.
c. in general, cadence should expect the time frame for the survey part of her research to be than for the observation part