Galatea foods was founded in greece by galatea chronos in 1978, and the company spread rapidly through western europe. ms. chronos retains the office of ceo. the spanish division is headed by her oldest son. the north european division is headed by her only daughter, and the french-italian division is headed by ms. chronos' brother. this company probably uses the

Four key marketing decision variables are price (p), advertising (a), transportation (t), and product quality (q). consumer demand (d) is influenced by these variables. the simplest model for describing demand in terms of these variables is: d = k – pp + aa + tt + qq where k, p, a, t, and q are constants. discuss the assumptions of this model. specifically, how does each variable affect demand? how do the variables influence each other? what limitations might this model have? how can it be improved?